More than just a baby magazine... Baby Shop has grown to include the Maternity Boutique magazine, currently a supplement in Baby Shop magazine, you will find business articles focusing on the current needs of independent maternity retailers.

• Effectively Highlight Maternity Merchandise
• Staying on Top of Current Trends
• Entice Your Customers With Support
• Emerging Fashion Items for Pregnant and Nursing Moms
• Maternity Store Merchandising: Staying One Step Ahead
• Add-On Retail Sales For a New Era of Success
• What Goes Into Making a Good... Breastpump
• Trunk Shows: Everyone Wins
• Great Expectations Maternity: Building a Community Around Your Boutique
• Marketing to Mom - Eleven Ways to Infuse Your Business Establishement with "The Mom Factor"
• Expecting Moms Set a New Standard for Maternity Wear
• Nursing Pillow
• Maternity Wear: What Real Women Want
• Juvenile Products Stores Can Profit by Adding Nursingwear
• Intimate Apparel for Expectant and Nursing Mothers
• Nursing Clothes for Nursing Moms: What Women are Wearing
• Tips for Marketing and Selling Undergarments
• Ten Basic Categories Every Maternity Apparel Boutique Should Offer
• What Goes into Making a Good...
  • Backpack Carrier
  • Maternity/Nursing Bra
  • Training Cup
• What Goes into Making a Good...
  • Breastpump
  • Car Seat
  • Soft Front Carrier
• Maternity Trends for the Millennium
• Supplying Information and Support for Pre-Nursing Moms
• Maternity's Strong Suit
• Nursing Apparel...A Natural
• Merchandising Tips for Maternity Apparel
• The Trend Towards Maternity Fitness Wear
• Tips for Merchandising Maternity and Nursing Bras
• Tips For Carrying Plus Size Maternity Clothing